Three years ago, two Belgian friends dared to break away from local fashion traditions to create something truly unique. Today, their brand, Lennertson, has evolved from a bold idea into an internationally recognized footwear label, renowned for its commitment to quality, craftsmanship, and timeless style.

Founded by Robin Carlo Kuijpers and Robin Todde, Lennertson launched with a clear vision: to offer refined yet rugged footwear for individuals who value both style and substance. The duo's dissatisfaction with the local market led them to look beyond the Benelux for inspiration, drawing from traditional British footwear and America's rugged boots. By blending these influences with their own distinctive details, they've created a truly unique design identity.

"We found dress shoes in the Benelux simply too dressy," says co-founder Robin Carlo. "We wanted something different that felt refined but still had a rugged edge, was of the highest quality and ethically produced."

The result? Lennertson's first collection of Goodyear-welted shoes—a construction method that's over 150 years old and remains the gold standard for durability. The shoes are designed on custom shoe lasts created in collaboration with Michael James, the last remaining master last-maker in the UK. Manufactured in small, family-run footwear workshops in Spain and Portugal, each pair reflects European craftsmanship, ensuring the highest levels of hand finishing and long-lasting wear.

 

An International Success Story

From the very beginning, Lennertson resonated with consumers worldwide. "We were taken by surprise," says Carlo. "We expected to sell a few pairs to friends, but orders started coming in from across Europe, the US, and even Japan." Today, Lennertson shoes can be found on the feet of stylish individuals in hundreds of cities across 20 countries, with particularly strong markets in the US, UK, and the Benelux.

However, as the brand grew, so did the challenges. Producing high-quality shoes requires significant upfront investment, and Lennertson needed more capital to expand. Against the odds, the founders secured €200,000 from a combination of angel investors. "People told us it wouldn't work," Carlo recalls. "But we found business leaders who believed in our vision and were willing to support it."

Why Investors Believe in Lennertson

Martijn Schins, CEO of Schins Leather Supply and industry-expert, was the first to invest, citing the brand's response to growing demand for sustainability and old fashioned durability. "Quality always wins," says Schins. "Lennertson delivers that, and I believe in these guys' potential."

Louis Kemps, CEO of Itzu and serial investor, didn't expect he'd invest in a fashion related brand at first. "After reviewing Lennertson's case, I was convinced: this brand has substance. It's no surprise they've attracted an international audience right away. I see firsthand how the professional world is shifting towards a more versatile dress code, and Lennertson's balanced shoe style fits perfectly into this evolving landscape."

Juliette Kemps, Louis' daughter and graduate of the Fashion Academy in Paris, was equally impressed by the Robins' blend of creativity and business acumen. "They excel in both areas, which is rare," she says.

Putting the Money to Good Use: A New Digital Experience and Expanded Collection

With new funding in hand, Lennertson recently relaunched its website and expanded its collection. The revamped online store is designed with the customer in mind, offering features like Smart-Size, an intelligent size guide that helps customers find their perfect fit, and Shoe Build Insight, an interactive tool that educates shoppers about the construction and materials used in each shoe.

"Buying shoes online used to be tricky," Explains Carlo. "That's why we've invested in features that give customers confidence in their purchase."

The new collection includes an expanded range of styles, from classic Goodyear-welted shoes to Chelsea boots in seven different leather and color combinations and even a vintage-inspired sneaker, all crafted to Lennertson's uncompromising standards.

Collaborations with Retailers and Pop-up Shops in Ghent and Antwerp. 

In addition to its online success, Lennertson has entered the physical retail space through collaborations with select retailers in Belgium and the Netherlands. "We've curated a set of styles for these shops, where customers can try on and purchase our shoes in person," says Carlo.

The brand is also hosting pop-up shops in cities like Ghent and Antwerp, offering consumers the chance to experience the craftsmanship firsthand.

 

Looking ahead, Lennertson has big plans for the future. "We want to continue growing, but we'll never compromise on quality," Carlo states. "Our goal is to expand our collection and reach more customers, all while maintaining our artisanal production methods and commitment to sustainability."

Join the Lennertson journey; now with a—temporary—special deal.

For those looking to join the Lennertson journey, the brand currently offers a €20 discount on first-time purchases through their newly relaunched website (subscribe at the bottom of the home page). With demand for their shoes rising, now might be the perfect time to step into a pair of rugged refined Lennertsons.

 

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About the Robins:

Robin and Robin are both 36 years old and have known each other since high school. There they forged a friendship that has since given rise to 20 years of creative collaboration. In their twenties, they toured Europe with their metal band. More recently, they have been active in media production and brand design.
Robin Todde is a photographer, and that’s why you’ll see Robin Carlo in many of the brand's pictures.

Press Kit with Images available in this folder:

Google_Drive_Press_kit

—Feel free to use any information and images from the press kit or anywhere on lennertson.com

Contact:

Robin Carlo Kuijpers
+32 472 18 66 87
lennertsonshoes@gmail.com
www.lennertson.com

Instagram: www.instagram.com/lennertsonshoes